Alicia G. Pryor, Certified Financial Fiduciary®

CEO, DNA Financial & Associates

Alicia G. Pryor is a Certified Financial Fiduciary® and the CEO of DNA Financial & Associates, where she leads with integrity, transparency, and a deep commitment to putting clients’ best interests first. A retired U.S. Air Force veteran with 22 years of honorable service, Alicia brings the same discipline, ethical standards, and dedication to service into her financial practice.

With a mission to level the financial playing field, Alicia empowers individuals and families through education, guidance, and personalized financial strategies. She specializes in simplifying complex financial concepts, helping clients make informed decisions that align with their goals and values. Whether through one-on-one consultations, workshops, or community seminars, Alicia equips her clients with the tools to mitigate risk, build wealth, and achieve long-term financial security.

Credentials & Professional Designations

Alicia holds multiple industry-recognized certifications, including:

• ✔ Certified Financial Fiduciary® (CFF)
• ✔ Accredited Tax Professional (ATP)
• ✔ Certifying Acceptance Agent (CAA)
• ✔ Licensed Life Insurance Agent

These credentials reflect her commitment to ethical financial stewardship and her ability to provide comprehensive, client-centered financial solutions.

Leadership & Community Engagement

Alicia’s leadership extends beyond her firm. She currently serves as:

• Treasurer, Sisters 4 Sisters Network, Inc.
• Treasurer, Open My Heart Foundation

She is also a founding member of the John Maxwell Team as a certified coach, teacher, and speaker, and serves as president of the National Harbor Chapter of Business Network International. Her entrepreneurial excellence was recognized through her participation in the NASDAQ Milestone Circle program.

Recognition & Awards

Alicia’s impact has earned her numerous honors, including:

• Honorary Doctorate of Christian Leadership, School of the Great Commission Theological Seminary
• 2024 Presidential Lifetime Achievement Award

Personal Commitment

Alicia is a devoted wife, mother of six, grandmother of seven, and great-grandmother. Her personal and professional life is rooted in service, education, and empowerment—making her a trusted partner for those seeking ethical, knowledgeable, and compassionate financial guidance.

Insurance Services

DHJ Insurance Agency, Inc.

51 East Campbell Ave, Suite 400D, Campbell, CA 95008 and 1900 Camden Avenue San Jose, CA 95124

Telephone: (408) 775-7475 - Email: dwight@dhjinsurance.com

Financial Planning Services

Completed Certified Financial Planner (CFP) courses and earned the CFP designation in 1981, completed all courses for Kingdom Advisors Designation in December 2019. Dwight Johnson maintains an unwavering commitment to staying up to date in his field through regular continuing education.

Educational Background

Bachelor of Arts Degree from University California of Berkeley, 1972

Completed all CFP courses at the College of Financial Planning, receiving CFP Designation in 1981, Acquired Kingdom Advisors Designation 2019.

Continuing Education

Dwight continues to develop his professional skills through a series of National Underwriter and Research and Review courses in key areas such as Pension Plans, Estate Planning, Trust Planning, Investment Planning, and Business Insurance. In addition, he has attended Safeco Excess Loss and Advanced Group School and is a Life Underwriter Training Council (LUTC) Graduate. His education also extends to 401(k) and Retirement Plan Design, Employee Education, Pension Administration, Executive Compensation, and International Tax Planning. Safeco School of Excess Loss Graduate. Alternative Funding and Risk Retention (Business and Personal)

Education Instructor

Adult Education Instructor for The Living Trust Workshop 1998 – to current date. The Long-Term Care Workshop 2016 to current date.

Professional FINRA Licenses

DHJ Executive Financial Network, Inc: Broker Dealer Registration Pending                                 Dwight H. Johnson: Securities Principal (Series 24) and General Securities Representative (Series 7)  

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California Department of Insurance

DHJ Insurance Agency, Inc: CA LICENSE # 0K71289 - NATIONAL PRODUCER # 17836679 is fully licensed with the California Department of Insurance, possessing qualifications in Property and Casualty, as well as Life and Disability Contracts. Fulfilled all associated continuing education requirements for the above.

Community Outreach

Past President of the Board of Directors for United States Tennis Association Northern California Section. First African American elected President of the Board of Directors. Pueblo Health and Educational Programs Community Service Business of the Year, Pueblo Health and Educational Programs Businessperson of the Year. Adult Education Living Trust Workshop and Long-Term Care Workshop Instructor for: Eastside School District, Metropolitan School District, Senior/Community Centers City of San Jose and the Timpany Center County of Santa Clara.

After high school, I knew I wasn’t ready to be a serious college student, so I entered the full-time workforce. It was during this year that I learned if I wasn’t going to further my education, I needed a skill set that would be in demand and transferable throughout my life. That’s when I decided to join the United States Air Force. After serving in support of the First Gulf War, I came back to Western Massachusetts with a renewed purpose and direction. Having been trained and licensed as a heavy equipment operator, I now had a skill set to fall back on as I pursued my college education. I had begun working full-time on the third shift at a paper mill, simultaneously becoming a full-time college student during the day. Shortly before I was set to graduate, my mother was notified that she was going to be downsized after 25 years with the same company. Her plan before that was to work five more years. Unfortunately, we all know that things don’t always go as planned. This news created immediate stress in my parents’ household.

Thankfully, my mother had saved in her 401(k) plan. There was also a profit-sharing plan that was quite robust until hard times hit the company. My father was an entrepreneur who had expanded his business into commercial real estate in the late ’70s and early ’80s. The housing collapse in the late-1980s nearly wiped him out. Shortly after my mother was downsized, she was notified that she needed to do something with her retirement plan. I could tell that these major life transitions were worrisome to them both. Never having really engaged an advisor, they didn’t know if they had properly planned for the future. They were referred by a friend to a trusted advisor, where they learned that although not a planned life event, past years of disciplined saving and modest lifestyle would allow them to maintain their independence in retirement. I could tell there was a sense of immediate relief associated with what had been the stress of the unknown. It was at that point that I decided I wanted to work with people in a similar fashion. I began looking for opportunities in the financial services industry.

I transitioned from college graduate to a position with a MassMutual General Agency. During this time in the agency, I learned the ins and outs of life and disability insurance. I also discovered the importance of life insurance in financial planning. Wanting to learn more about the industry in general, I transitioned to Cigna Bank & Trust. It was at CB&T that I began working with beneficiaries of corporate-owned life insurance policies. In most cases, widows, and widowers. Most times, these people had no direction for moving forward. This is where I learned to appreciate a solid financial planning process. I truly enjoyed the gratification of helping people during one of the most difficult times of their lives. Although I thrived during my time at Cigna Bank & Trust, the one-hour commute each way began to take its toll.

Wanting to help business owners and families develop solid financial plans, I began looking for opportunities closer to home. After a short search, I transitioned to assistant vice president of investments and insurance for Peoplesbank in Holyoke, Massachusetts. This allowed me to work close to home and become more involved in my community.

Having formed many meaningful relationships with bank staff and clients, I was still searching for that missing piece. My entrepreneurial mindset gave me the confidence to transition out on my own. I had formed SFG, Inc, and began working in partnership with Pension & Benefits Associates, Inc. (PBA). It was during this transition that I would meet the love of my life and future wife, Heidi.

Heidi was an operating room nurse and had spent many years at Massachusetts General Hospital as well as at Mass Eye & Ear before accepting the same position at Cooley Dickinson Hospital in Northampton. Heidi and I would marry one year after meeting and begin our lives together. We began making plans for our future, and for the next seven years, we would both excel in our chosen professions. Life was good, and everything was progressing as planned.

We sold our condominium and bought our “forever home” in South Hadley. We rescued our dog, Maximus, from a shelter, and he became family right away. On June 2, 2017, Heidi was terminally diagnosed with cancer. On August 13, 2017, Heidi, my best friend, soulmate, and partner passed away in our home.

During the previous decade, my practice had expanded from wealth management to advising business owners on their fiduciary duties associated with their company 401(k) plans. In partnership with Pension & Benefits Associates, we were providing advice and education to more than 60 business and 3,000 participants.

To say Heidi’s passing would make for my most difficult transition to date would be an understatement. Tragedies often lead to an internal audit and review of priorities. I have spent the last year evaluating what is most important to me going forward. Where will I find the most purpose in my life? I’ve sought counsel from mentors, trusted colleagues, and close confidants. From this came an idea—and a decision. I would narrow my focus back to where it all began. From my parents’ kitchen to Heidi’s passing, I have been reminded of the good work we do for people in transition. Whether it’s a wedding, a new home, a first child, a career change, or the passing of a loved one, we are always in a state of, or planning our next, transition.

Heidi decided on nursing after caring for her grandmother who passed from ALS. I decided on financial planning after my mother’s unexpected downsizing. Perhaps that’s why Heidi and I were drawn together, to help make people’s lives better through our chosen professions.

Heidi and I had hoped for the best but planned for the worst. Proper planning is why my next transition is possible. It’s why I can share my story with you, and countless others, now and in the years to come. Planning for life’s ups and downs is why The Wealth Transition Collective was created. We hope you will think of us when you are planning for your next transition.

Warmest regards,
Gregory R. Sheehan, AIF®

Adam Carey is a Financial Advisor at Infinity Wealth Management with more than two decades of experience helping individuals and families navigate their financial lives with confidence. A highly knowledgeable, multi-credentialed professional holding CERTIFIED FINANCIAL PLANNER™ (CFP®), Retirement Income Certified Professional (RICP®), and Chartered Advisor in Philanthropy® (CAP®) designations, Adam specializes in comprehensive wealth management with additional expertise in estate and legacy planning, retirement income strategies, insurance, investments, and charitable giving. 
Adam earned his BA in Financial Planning from Franklin University and since then over the course of his career, Adam has had notable accomplishments. These include membership in United Healthcare’s Presidents Club (2005–2009) and ING’s Million Dollar Circle (2002–2020), reflecting his dedication to excellence and client success. A strong advocate of continuing education, Adam has spoken at numerous seminars on a wide range of topics, from financial planning and estate strategy to philanthropy and insurance. No matter what area he’s working in, Adam is dedicated to helping clients intentionally direct their resources to create better futures for themselves, their families, and their communities.
Originally from Sarasota, FL, Adam now lives in Hendersonville, NC with his wife, Andreia. A lifelong learner and outdoor enthusiast, he enjoys hiking, surfing, playing soccer, and spending quality time with his family. At work and in life, Adam is passionate about giving back. When he’s not busy helping clients at the office, he proudly donates his time to organizations including Brother Wolf Animal Rescue, Manna Food Bank, and Interfaith Assistance Ministries (IAM), as well as charitable initiatives through his local church.

With 38 years of experience in the financial services industry, John is a knowledgeable and trusted advisor dedicated to helping individuals, families, and business owners achieve their financial goals and secure a comfortable retirement.

Throughout his career, John has held various leadership roles, including serving as Senior Vice President of Sales at a major firm, where he collaborated with top financial advisors nationwide. His extensive experience has given him firsthand insight into the profound impact of both effective and inadequate financial planning on clients and their loved ones. As a member of the National Association of Certified Financial Fiduciaries, John is committed to developing personalized strategies tailored to each client’s unique needs and goals.

Outside the office, John enjoys spending time with his wife, MaryLu, their two sons, and his granddaughter. He is an avid fisherman who loves navigating the Rhode Island coastline on his boat. In his free time, he also enjoys golf, traveling, and working in his garden.