Robert Larsen, CF2

About Robert Larsen

Bob is registered and certified as a Certified Financial Fiduciary®
∗ Bob has been an icon in the life insurance industry for over 40 years, he’s a well-respected speaker & trainer and the CEO of 2 companies.
∗ Bob’s earlier years were spent with New York Life where he rose to the top as the #1 General Manager out of 100 offices in the United States and won the coveted Chairman’s Trophy.
∗ Bob decided to go out on his own in 1981 and founded the Rushmore Private Client Group, which focuses on estate planning & tax liability for clients with a new worth in excess of $40 million.
∗ Bob is a member and speaker of the London-based Society of Trust & Estate Practitioners & has co-authored articles for the Journal of Taxation.
∗ His high-level expertise has led him to collaborate with prominent attorney’s & CPA’s all over the country.
∗ Bob teaches Estate Planning Attorneys, CPAs and High-End Advisors on compliant techniques to keep the wealth in the family.
∗ In 2008, Bob saw a valuable need for creating a highly-compliant process for life settlements and thus, established Settlement Masters.
∗ Settlement Masters is an independent settlement Broker who is licensed throughout the United States as a fiduciary who represents the policy owner exclusively in achieving the highest and best offer for their policy in the secondary market. It also gives client the methods of keeping their policy so they can make an educated family decision.
∗ Settlement Masters ranks as a “preferred” settlement Broker for many top BGA’S & Broker-Dealers such as The Leaders Group.
∗ The company also ranks as the most compliant Broker in the country according to Lloyd’s of London and is the only settlement company to whom they offer E&O insurance.
∗ Bob is passionate about his fiduciary responsibility of protecting the best interests of Senior policy owners by working with professional advisors to either save their client’s insurance policy or capitalize it in the institutional market.
∗ He’s also dedicated to helping protect advisors from potential lawsuits by teaching them about the current state regulations and their fiduciary duty to educate their elderly clients about the third option, life settlements.